• Learn How to Identify People who Want Your Products or Services and are willing to Pay What You Charge.
  • 20% of your Current Customers Make you the Most Money – Learn how to attract that 20% and Repel the Rest.
  • Learn how to calculate what you can afford on a Click from Adwords and Bing Ads campaign and still remain profitable.
  • Know what Converts into Sales with Adwords and Bing Ads before considering SEO.
  • Total Time: 2 hours 18 min only.

Introduction Video

Intro to Adwords and Bign Ads

Before you get started with the Hook Traffic training course, here’s a quick overview of the series of modules included in all the videos. This will provide a step-by-step process of the entire system.

Module 1 - Planning Phase

Learn what your can spend on Adwords and Bing and still remain profitiable

Before you can make a sizzling ad campaign, you need to plan your customer acquisition cost while knowing which products are best suited for Paid Advertising. The Hook Traffic Ad Planner spreadsheet is pivotal to determining what you can spend on acquiring customers and how much you can spend on a click. As not all your products or services are suited for paid advertising. 

Who Is Your Ideal Customer

create a persona of your ideal customer to advertise to

What is the key to getting a customer to buy something from you? By understanding who is your ideal customer and creating a Persona of your ideal customer, you can target your ideal prospects. As not all customers are created equal and you need to focus on the most profitable prospects.

Keyword Research Part 1

understand the buying cycel before bidding of Adwords and Bing Ads

Buying Intent and the Buying Cycle

​When it comes to helping your prospective clients find your ads, you need to understand how to select the right keywords that would lead them directly to you. The more specific keywords are, the closer they are to the end of the buying cycle and that means higher conversion rates.

Keyword Research Part 2

Keywords Planner adn Bign Ads Intelligence to identify keywords

Google Keyword Planner and Bing Ads Intelligence

In this video, you will learn how to use Google Keyword Planner and the Bing Ads Intelligence (for PC) so you can determine the exact list of keywords and ad group ideas for a successful campaign that would lead the right customers to you!

Keyword Research Part 3

how to group keywords for adwrods and bing ad campaigns

Validating Your Keywords

When it comes to validating your ad campaign keywords, there are no shortcuts! But in the long run, this will save you a lot of time, money and pain from bidding on keywords that have no chance of converting into paying customers. Or building a product or service your target customers don’t understand or won’t buy at all.

Module 2 - On and Off Line Tracking

keyword tracking

What is Conversion Tracking

Keep track of the actions your prospective customers do after clicking on your ads! This way, you’ll know which keywords to use and/or what should be improved in your existing ads or campaigns – a wiser investment you can make to help bring success to your business.

Configuring Google Conversion Tracking

how to configure Google conversion tracking

In this video, you’ll learn how to set up Google Conversion Tracking feature on your site and in your account to help you generate higher traffic and convert them into instant customers.

​Configuring Bing Conversion Tracking

how to configure Bing Ad conversion tracking

Like the previous video, this would teach how to implement Bing Conversion Tracking feature on your site and in your account to provide the same result you get from Google Conversion Tracking feature.

Phone Call Conversion Tracking

Conversion Tracking Action Items​

Learn how to track the web pages potential customers visit! Use call tracking to determine this and you’ll improve the conversions of your ads.

Landing Pages​

Landing Page optimization for Adwords and Bing Ads

If you’re still using your home page as your landing page, then this video will show you why it is a bad idea. Build an effective landing page and you’ll reap the rewards of all your lead generation efforts.

Module 3 - Understanding Campaigns and Ad Types​

Keyword rich Adword and Bing Ads

Creating Your Ad Copy

This video explains the fundamentals of the hierarchy of your account down to your Ad. And this is where we get your hands dirty to create a magnetic Ad to attract your ideal customer and repel the rest.

Creating a Google Search Campaign

how to create a Google search campaign in Adwords

This video will teach you how to create your first Google Search Campaign to get the most bang for your buck.

​Understanding the Google Display Network

What are Banner Ads?

Banner Ads What are they and How to Use Them

Harness the power of Google Display Network so you can get great click through rates and turn visitors into instant customers.

How to Setup a Google Display Campaign

How ro create Banner Adwords campaign

This video will make it easy for you to create a Google Display Campaign that would bring maximum ROI for your business.

Introduction to Google Remarketing

Adwords Remarketing

Banner Ads What are they and How to Use Them

Don’t miss out on boat loads of visitors that could turn into potential customers! Learn how remarketing can help you re-engage website guests so they make the decision you want them to – that is make a purchase!

How to Setup a Google Remarketing Campaign

How to configure a Google Adwords remarketing campaign

This video will walk you through the simple yet effective way of setting up a Google Remarketing Campaign for your website so that visitors will be served relevant ads they need in order to take the desired actions you want from them.

Creating a Bing Search Campaign

How to create a Bing Ads search campaign

Banner Ads What are they and How to Use Them

Creating your first Bing Ad Campaign doesn’t have to be complex or difficult – this video is all about it.

How to Import a Google Adwords to Bings Ads

Importing Bing Ads campaigns into Google Adwords

Planning on importing Google AdWords Campaigns into Bing Ads? In this training video we will show you how it can be done quickly and with minimal fuss.

Module 4 - How to Optimize Your Campaigns

how to optimize your campaigns

In this video we talk about what you need to monitor to ensure your campaigns are running in the right location, which keywords are getting clicks and when to pause under-performing ads. And what to do if your Ads are ever Disapproved.


Final - Wrap Up Video

wrap up of course

Congratulations! You have reached the end. Where you're able to create your own Sizzling Ad campaign for your business.



Adwords and Bing Ad Training Course

Build a Business on Numbers Not Guess Work




If for any reason, you are not satisfied with the purchase of the Hook Traffic Adwords & Bing Ads training course - we will refund your money. No questions asked!

We would rather have 1 less customer than have an unhappy customer.

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