SEO has Never Been Easy
Anyone who tells you SEO is easy, hasn't been doing it for long, or they are trying to sell you snake oil or affiliate links.
Search Engine Land http://searchengineland.com/
SEO By the Sea http://www.seobythesea.com/
Stone Template https://www.stonetemple.com/blog/
MOZ White Board Friday http://moz.com/blog/category/whiteboard-friday
How to Sell SEO in 5 min with 5 slides http://searchenginewatch.com/sew/how-to/2355037/how-to-sell-your-seo-plan-with-5-slides-in-5-minutes